How Fromental built an AI-native operation for commercial ops
The work sat in four companies
Fromental makes luxury wallcoverings. Trade buyers, sample orders, and four companies sharing a commercial desk, and too much of that desk was export, copy, and re-key.
The commercial team was pulling historic CSVs out of Bridge and building pivot tables to keep a dashboard current. Invoices had to be routed across four companies. Sample requests and Pipedrive deals did not meet unless someone walked them there.
The stack they already had
We did not put in a new system of record. We put the work on Pipedrive, Shopify, Klaviyo, and Bridge, the tools the team already opened every morning.
The sales intel dashboard reads Bridge directly, so the export-and-pivot morning is gone. Invoices find the right company. Enquiries and samples land where a rep can act.
The morning stays with the buyer
25+ workflows are live. Invoice processing is 5× faster. The team gets 200+ minutes back every week, and the outsourced bookkeeping that used to move those bills is gone.
People still decide what to send a Grade 1 client. They do not spend the morning preparing the list.
That is the difference on a commercial desk: the report is current because the data already is, not because someone rebuilt it from a CSV.
Route. Brief. Review.
- 01
Queue the work
Invoices, samples, and deals as they arrive.
- 02
Route the invoice
The right company, without re-keying.
- 03
Brief the desk
Sales intel from Bridge, not a CSV.
- 04
Review exceptions
People still decide. The list is already there.
What it runs on
The report is current because the data already is
Before
Manual
CSV exports, pivots, outsourced books
After
5× faster
Invoice routing across four companies